WHAT DO ADS COST?
You only pay when someone engages with your ad. If they skip it before 30 seconds (or the end) you don’t pay a cent.
WHO CAN I TARGET?
YouTube has a variety of targeting options that help you reach the right customer for your business. You can target by age, gender, location, interests and more.
HOW DO I MEASURE THE RESULTS?
YouTube has built-in Analytics that make it easy to see how your ad performs. You can also make adjustments to your ad at anytime, and run multiple ads at once to see which works best.
TYPES OF VIDEO ADS
The video ad can appear when a user initiates video play either in the beginning (pre-roll), at points in between (mid-roll), or after (post-roll). Video ads are offered as either skippable or non-skippable, and may be served as a YouTube-hosted video (recommended) or a third-party-hosted video.
Skippable: In a skippable video ad, viewers are given the choice to skip the ad after the initial 5 seconds. After the view of a skippable ad, it will increment the YouTube view count at the 30 seconds mark or when the ad has been watched completely. Skippable video ads can be a maximum of 60 seconds long.
Non-skippable: In a non-skippable video ad, viewers are not given the choice to skip the ad. Note that non-skippable video ads do not increment the view count. Non skippable ads can be a maximum of 15 seconds (20 seconds in EMEA, India, Malaysia, and Singapore). Non-skippable video ads that are up to 30-seconds long are allowed on a sub-set of inventory. We also offer 5 second “bumper video ads” as part of sponsorship packages. ( Right now we can’t support you in Non-skippable )